NO doubt Toyota Motor Phils. (TMP) is further strengthening its position as the country’s top carmaker—a title the company has held for 10 years straight now—as it launched only days apart two all-new models that diversify its product range.
TMP earlier launched the latest Toyota Avanza multipurpose vehicle that’s intended for the mainstream market, then late last week pulled the covers off the new Toyota Prius C, a hybrid car with a totally different consumer appeal.
The message is clear; there’s a Toyota for everyone.
The Prius C is the little brother to the carmaker’s global poster boy for planet-friendly mobility—the Prius, which is now on its third generation after debuting in 1997. Like the three “Cs” that mark a diamond’s value, Toyota is also using “Cs” to define its new Prius spin-off, and these stand for “Compact,” “Clean,” “Clever” and “City,” the last bit apparently referring to the model’s dimensions as perfect for urban use.
Like the Prius, the Prius C is propelled by Toyota’s vaunted Hybrid Synergy Drive, which in this case fuses together a 1.5-liter, four-cylinder 1NZ-FXE VVT-i Atkinson cycle engine with a high-voltage electric motor and generator. The engine, already Euro5-compliant, is made even cleaner through the use of an Exhaust Gas Recirculation system and electric power assist for its ancillaries. Toyota asserts that this hybrid system can accurately use the gasoline engine and electric motor based on the current driving conditions, and that the power plant offers smooth and reactive driving while significantly minimizing fuel consumption and emissions.
Unlike full-electric cars, the Prius C doesn’t need to be plugged into a charger as its battery is constantly being recharged by the car’s regenerative braking system, so the car recharges itself as you drive.
Wearing what Toyota calls an “Eco Fun” design, the Prius C has a compact body with active proportions, according to the carmaker, adding that the car’s face “expresses a powerful impression of one bold mass.” Cut basically as a trapezoid, the Prius C’s body is aerodynamic, with a funky façade and headlamps, as well as a tapering rear end.
In the cabin, the car has a multi-information display and its frequently used controls have been integrated to improve user-friendliness.
TMP is offering the Prius C in five paintjobs—Lime White Pearl, Silver Metallic, Gray Metallic, Extreme Black and Super Red—and also in Blue Metallic, Freedom White, Aqua Mica Metallic and Mandarin Orange Mica Metallic colors through orders. There are two trim levels available. With full options and White Pearl color, the car is priced at P1.540 million, or P1.525 million if without the special color. The standard model in White Pearl costs P1.490 million. In regular color, it’s priced at P1.475 million.
The message is clear; there’s a Toyota for everyone.
The Prius C is the little brother to the carmaker’s global poster boy for planet-friendly mobility—the Prius, which is now on its third generation after debuting in 1997. Like the three “Cs” that mark a diamond’s value, Toyota is also using “Cs” to define its new Prius spin-off, and these stand for “Compact,” “Clean,” “Clever” and “City,” the last bit apparently referring to the model’s dimensions as perfect for urban use.
Like the Prius, the Prius C is propelled by Toyota’s vaunted Hybrid Synergy Drive, which in this case fuses together a 1.5-liter, four-cylinder 1NZ-FXE VVT-i Atkinson cycle engine with a high-voltage electric motor and generator. The engine, already Euro5-compliant, is made even cleaner through the use of an Exhaust Gas Recirculation system and electric power assist for its ancillaries. Toyota asserts that this hybrid system can accurately use the gasoline engine and electric motor based on the current driving conditions, and that the power plant offers smooth and reactive driving while significantly minimizing fuel consumption and emissions.
Unlike full-electric cars, the Prius C doesn’t need to be plugged into a charger as its battery is constantly being recharged by the car’s regenerative braking system, so the car recharges itself as you drive.
Wearing what Toyota calls an “Eco Fun” design, the Prius C has a compact body with active proportions, according to the carmaker, adding that the car’s face “expresses a powerful impression of one bold mass.” Cut basically as a trapezoid, the Prius C’s body is aerodynamic, with a funky façade and headlamps, as well as a tapering rear end.
In the cabin, the car has a multi-information display and its frequently used controls have been integrated to improve user-friendliness.
TMP is offering the Prius C in five paintjobs—Lime White Pearl, Silver Metallic, Gray Metallic, Extreme Black and Super Red—and also in Blue Metallic, Freedom White, Aqua Mica Metallic and Mandarin Orange Mica Metallic colors through orders. There are two trim levels available. With full options and White Pearl color, the car is priced at P1.540 million, or P1.525 million if without the special color. The standard model in White Pearl costs P1.490 million. In regular color, it’s priced at P1.475 million.
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