Tablet owners are twice as likely to download apps than mobile phone users and about 20% more likely to pay for those apps, a new survey has found.
The survey from the Pew Internet and American Life Project found 75% of tablet owners report downloading applications, compared to 38% of cellphone users. As well, 82% of tablet owners have downloaded apps to their phones.
The survey also found 68% of tablet app downloaders have paid for an app, while 46% of cellphone downloaders admit to shelling out cash.
Tablet app downloaders are also more likely to spend more on their apps with 50% saying they have spent more than $5 on an app, compared to 37% of cellphone app downloaders.
When it came to how much they'd pay, 52% of both tablet and cellphone downloaders report the highest they've paid is $5 for an app, while 17% have paid more than $20.
Tablet ownership jumped to 10% in August 2011 from 3% in May 2010, the survey notes.
The survey was conducted July 25 to Aug. 26, and involved interviews with 2,260 adults in English and Spanish on both landline and cellphones. The margin of error is 2.3 percentage points. -Toronto Sun
The survey from the Pew Internet and American Life Project found 75% of tablet owners report downloading applications, compared to 38% of cellphone users. As well, 82% of tablet owners have downloaded apps to their phones.
The survey also found 68% of tablet app downloaders have paid for an app, while 46% of cellphone downloaders admit to shelling out cash.
Tablet app downloaders are also more likely to spend more on their apps with 50% saying they have spent more than $5 on an app, compared to 37% of cellphone app downloaders.
When it came to how much they'd pay, 52% of both tablet and cellphone downloaders report the highest they've paid is $5 for an app, while 17% have paid more than $20.
Tablet ownership jumped to 10% in August 2011 from 3% in May 2010, the survey notes.
The survey was conducted July 25 to Aug. 26, and involved interviews with 2,260 adults in English and Spanish on both landline and cellphones. The margin of error is 2.3 percentage points. -Toronto Sun
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